08th Dec, 2013

Building the Chocolate Kingdom

FNA is one of the largest chocolate and candy distributor in Asia, and its retail brand The Cocoa Trees’ boutiques have successfully expanded beyond Singapore into the wider Asia Pacific region. Currently FNA carries more than 50 chocolate brands from all over the world, including Godiva, Mars, M&M's, Hershey's and so on. The founder of FNA, Mr. Loo Lip Giam won the EY Entrepreneur of the Year – Retail and Consumer Products Award. With the spirit of determination and perseverance the ability to twist challenges into opportunities, Mr. Loo transformed FNA from 5 staff and 2 agency lines to become a leading distributor and retailer of branded consumer lifestyle products today.