Our Key Milestones

1991

  • DFS Chocolate Trading Division closed on 1 October.
  • FNA was born with 5 staff and 2 agency lines – Hawaiian Host & Droste.

1991 - 1993

  • Acquired additional agency lines – Ritter Sport, The Belgian & Golden Boronia.
  • Opened first retail outlet in Cold Storage Promenade.
  • Began expansion of extensive distribution network and Retail Division.

1994 - 1995

  • Setup chocolate manufacturing plant in Kuala Lumpur.
  • Started Food Services Division.

1996 - 1997

  • Expanded into Duty-Free business globally.
  • Officially appointed by Kraft Jacob Suchard as Regional Duty-Free distributor for Toblerone, Daim and Milka.

1998 - 1999

  • Masterfoods (M&M’s, Celebrations and Snickers) and Ferrero Rocher joined stable of 20 premier chocolate brands already on hand.

2000 - 2001

  • After much intense competition with eight other local distributors, FNA was appointed the sole distributor for Swiss Delice in Singapore by Migros Industries, Switzerland.
  • Launched retail concept store “The Cocoa Trees” in Singapore.

2002 - 2003

  • Regional Duty-Free business portfolio flourished.
  • Moved into 50,000 square feet office and warehouse.
  • Upgraded logistics support.

2004 - 2005

  • Expanded retail concept store “The Cocoa Trees” regionally

2006 - 2007

  • Opened additional four of “The Cocoa Trees” retail stores at Changi Airport Terminals 1 & 2, adding up to 15 stores in total.

2008 - 2009

  • Secured major confectionery concessions at Changi Airport Terminals 1, 2 and in the then Budget Terminal to become the largest retailer of chocolate and confectionery products at Changi Airport.
  • Strategic regional development plans in progress.

2010 - 2013

  • M&M’s first concept store was opened at Changi Airport Terminal 1 in 2011, and a second outlet at Changi Airport Terminal 3. Its flagship store was opened at Changi Airport Terminal 2 in 2012.
  • Launched another new retail concept store “Cocoa & Co.”.
  • Choc Spot’s first retail store was established at Lucky Plaza to cater for growing demand for affordable and quality chocolates at proximity from homes.

2014 - 2017

  • Shifted headquarters and warehouse to a much larger premise to cater for further expansion in future.
  • The Cocoa Trees and Cocoa & Co. were awarded the Moodie Davitt Report’s Dreamstore award in the confectionery category in 2015 and 2016 consecutively.
  • Launched a unique retail concept store “Taste Singapore” at Changi Airport Terminal 1 to merchandise and sell Singapore related food products in 2016. The second retail store was opened in 2017.
  • Opened the largest The Cocoa Trees retail store at Changi Airport Terminal 4.
  • Choc Spot is awarded the Outstanding Brand Award 2017 due to its rapid expansion and growth.